8/5/2023 0 Comments Define focused![]() Help everyone see your company through customers’ eyes. Share customer data and stories across the organization.Work to connect your entire organization through customer-centric values. Make great customer service a central part of your mission. ![]() Here are a few ways to to weave customer orientation into everything you do: For the best possible results, you need the whole company to get customer-oriented. It’s important that customer orientation doesn’t only matter to certain teams. And your approach to customer service can play a big role here. You have an opportunity to get and keep more customers by doing a better job of putting their needs first. They’re not taking a customer-oriented approach to how they do things. Here’s the good news: chances are, your competitors are making the same mistake. Unless you spend most of your day talking directly to customers, their needs probably don’t spend much time at the front of your mind. Your business needs - make more sales, cut more costs - stare you in the face all day long. It’s a lot easier for businesses to focus on what they need instead of what customers need. (They’re clichés for a reason.)Īnd yet… so many businesses still put the needs and wants of the company over what’s best for the customer. There cannot be enough emphasis on the importance of defining what it is that you want, planning and working out the steps you need to take to achieve this, taking the action, and focusing on this, in order to reach the target, or success that you want to achieve.We’ve all heard the clichés about focusing on the customer… There is nothing wrong with amending your plan to achieve your goal, but individuals generally go off on lots of different tangents, as opposed to taking the time to go through the process again: Define, Plan, Action, Focus - Repeat! So often individuals lose focus and start to deviate from the plan they have set themselves. ![]() Keep focused on your plan and the actions you need to take, and you will get to where you need to be. Keep assessing and reviewing whether the action you are taking is relevant to achieving your goal. ![]() Once you have worked out your plan, then you need to take the necessary, and appropriate action…now here’s the thing, quite often people can feel like they are working hard on ‘doing stuff’ but if the ‘stuff’ isn’t relevant, or isn’t done at the appropriate time/key stage in the process, then progress might be painfully slow, or none existent. There are no short cuts to success, or ‘get rich quick schemes that work’, but you can ‘fast track’ your way to success or that something that you want…so let’s continue with the process, because once you have a model, system and process that works you can do this over and over again. Also if you make a plan, you can do each stage in manageable chunks…generally people who don’t do things in stages or manageable chunks get disappointed or despondent when they don’t reach that ‘something’ quickly, and then they give up, say it doesn’t work and go onto chasing the next shiny penny, or point the finger of blame at others instead of looking inwards and addressing what amendments they need to make to ensure the process works for them. If you don’t plan, how will you know if you are on track, or doing the most appropriate things. Then when you are in that position, it is so important to plan the stages (steps/route) of how you are going to get that certain ‘something’. If you want something in life it really does help to actually break down what it is that you want, to really visualise it, to be clear on the description, and have sufficient clarity of the mind, to define it.
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